How to use LinkedIn to grow your organisation
LinkedIn is like the pick and mix of social media – it’s a great place for businesses and organisations to make contacts and networks and our LinkedIn training will show you how.
How to use LinkedIn
LinkedIn is where professional meets personal and co-workers meet friends, networking goes hand in hand with anecdotes, and achievements come in forms of promotions and 10,000K steps. Your posts can be inspirational or educational, they can showcase work or advertise recruitment, your options within LinkedIn are vast and the truth is, there really isn’t a right or wrong way to use the platform. The beauty is that you can decide how you want to benefit from it.
As a company and professional individual, you should most definitely be using LinkedIn. But how you use it is really up to you – there are so many benefits of efficiently and properly using the platform and we’ve got some tips on how you can use it to your advantage.
#1. Network – This is the obvious tool, but making sure you network with the right people and the right audience is important. Don’t stop at colleagues and family, reach out to people in the industry, clients and look-alike clients. Creating a firm presence and network on LinkedIn is a great way to attract potential clients, referrals and dominate your industry. And if you use it on a personal level, you never know who your next boss might be!
#2. Share achievements – Have you employed a new super star? Won an award? Done some charity work? Share any and all achievements with your network, it’s a platform made for showing off success, so don’t be afraid to do just that. These tips count for individuals too – think of LinkedIn as your online CV, portfolio and profile all in one!
#3. Share inspirational and fun stories as well – It’s not always all about informalities, people like to know if you have an office pup, or Pizza Fridays, and definitely want to listen if you have something inspirational to teach. This adds authenticity to your brand and people are more likely to remember you!
#4. Recruitment – LinkedIn is primarily a platform for job adverts and job hunting, so make sure to post any vacancies both on your profile as a post and to show up in the job search section. While people do enjoy using LinkedIn – all these achievements and stories aren’t for nothing, use it to find your next perfect employee or employer!
#5. Use it to find motivation and inspiration – LinkedIn isn’t just for giving! Make good use of the tips, polls, statistics and stories others post to your advantage. LinkedIn teaches us how important it is to continue evolving not only as a company but as a person, and luckily, both self and business development opportunities can be found within the platform.
Staying up to date on LinkedIn can act like a handbook to success if you use it enough! Whether you’re just getting started or looking to improve your profile, our LinkedIn Training can help you make the most of your presence. Our courses are fully tailored to your needs, so to find out how we can help you please call 01206 841933 or email firstname.lastname@example.org.