Facebook advertising and why it’s the place to be
Facebook advertising is the place to be, no matter your stance on social media. Whether you’re a Facebook superfan or an avid dis-liker, one thing we can bet is that you’re a fan of results.
And, if you’re a fan of results, you’re probably a fan of conversions, leads, engagement and most importantly sales. And if all of that is right, then you most definitely should be a fan of Facebook Advertising.
Facebook is the world’s most-used social platform with around 2.7 million monthly active users, with the average user spending over two hours on the platform. Around 93% of social media marketers use Facebook Ads. So, should you be joining them?
The answer is yes! Facebook advertising puts the power in your hands. There are so many opportunities for success on Facebook, through organic reach, boosted posts and its very own Ads Manager system.
You may be thinking – ‘I have no idea what any of that means!’ and if so, that’s ok. Because we’re going to give you a quick introduction to the basics of Facebook Advertising and show you just how easy and beneficial it is for you and your business.
What is organic reach?
Meaning: Content that reaches potential customers without paid input. This could be a Facebook post or story.
Three key tips to widening this are…
- Post consistently
- Use video
- Create interesting and inspiring content
What are boosted posts?
Meaning: Clicking the ‘Boost’ button on an already published post and putting money into it to achieve more reach through targeting.
It’s as simple as…
- Click boost
- Add a budget
- Choose your target audience
What is Ads Manager?
Meaning: An in-depth tool created by Facebook to allow for detailed targeting and the ability to run, manage and assess adverts all in one place.
This is the ultimate advertising tool…
- Choose your objective
- Detailed targeting and demographics
- Split testing for the best results
As you can see, this is just a brief insight into the world of Facebook Advertising, which opens an abundance of doors to new customers and potential opportunities that weren’t there before.
The world of Facebook Advertising is advanced but easy to navigate and we can help you become the master of your own marketing! Our Facebook Advertising Training goes into detail about the how’s, why’s, where’s, do’s and don’ts of Facebook advertising and how to use it to your full advantage. Call us now on 01206 841933 or click to email email@example.com.