Emergency Services: Making the Most of Communication Opportunities

Don’t miss out on media and communication opportunities

Like the rest of the public sector, the Emergency Services have faced a significant squeeze on budgets in recent years, so making the most of every media and communications opportunity is essential.

Media training for emergency services can make the difference for both strategic and operational activity. As resources are focused on emergency operations, it’s vital you harness the goodwill and support of the public.

Effective media skills can help you reach your audience. Newspapers and local radio listeners may be in decline, but online news – accompanied by video and audio clips – has more eyes and ears on it than ever before.

Meanwhile, social media has increasingly become the place where younger generations find and share their news.

All of these represent opportunities for you to engage your audience in conversation and ask for their help. Whether it’s a police appeal to trace a suspect or a missing person, an urgent fire service community safety message or an ambulance service community event, you can use paid, earned and owned channels effectively to get your message out there.

Whether you need media training for police, broadcast skills training for the fire service, or radio and TV training for ambulance services, we’re here to help.

At Mosaic we can support you to develop a range of relevant skills, from honing and delivering your key messages during broadcast interviews to using your own smart phones to produce video that looks and sounds professional for internal as well as external audiences.

And our social media training can boost your confidence by explaining do’s and don’ts, best practice tips and developing your social media strategy. We can also assist with presentation skills and online meeting netiquette.

In a time of scarce resources, you can take advantage of multiple communication channels while maintaining a consistent message and enhancing your reputation through media training for emergency services.

Contact us on 01206 841933 or email the team on training@mosaicpublicity.co.uk for more information. All our courses are tailored to meet your needs.

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.