Use social media to enhance your reputation

Social Media Training for Councils

Social media is a hugely effective way for councils and elected members to connect, communicate and engage with residents.

Using social media effectively is a two-way conversation between you and your residents or voters. Get it right and you’re in tune with their issues and their concerns – an essential tool for today’s local government.

Course overview


Mosaic’s course provides practical and strategic advice on how to use social media to engage in a two-way conversation with residents, constituents and partners. This training can be specifically tailored to local Councillors, national parliament politicians and Local Authority staff.

You will explore all relevant types of social media platforms and interesting examples of how politicians are using social media – exploring best and worst practice, the risks associated with online engagement and pitfalls to avoid.

This course is available as face to face training or online via Zoom or Teams.

Delegates will learn

  • What social media channels are there and which to use
  • How to communicate effectively on social media
  • How to enhance and protect your reputation on social media
  • The dos and don’ts – social media etiquette
  • Legalities and rules relevant to social channels and online activity


Delegates will leave the training being able to:

  • Confidently communicate effectively online
  • Deal with any negative post comments
  • Manage online reputation
  • Identify and engage with online influencers

View an example of one of our tailored courses


This training can be provided as

  • Group training – 2 to 3 hour workshop – on your premises or in hired facilities – maximum 8 delegates
  • Group training – full or half day – on your premises or in hired facilities – maximum 8 delegates
  • Larger group workshops can be catered for at an extra cost per delegate
  • Online training via Zoom or Teams

Who is this course suitable for?

  • Councillors
  • Members of Parliament
  • Local Authorities
  • Council staff

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Meet our trainers

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.