Print & Radio Interview Skills Training

Course overview

Programme

Interview preparation and delivery of key messages lie at the heart of this course. Practical press and radio interviews are focused around relevant industry scenarios, to make the training ‘as real as it gets’ and tailored to your requirements.

This course is available as face to face training or online via Zoom or Teams.

Outcomes

Delegates will learn

• The journalistic mindset and what makes a good story
• How to develop key messages for media interviews
• The dos and don’ts when delivering a media interview
• How to successfully convey key messages in an interview
• How to prepare for and deliver interviews for press and radio
• How to handle challenging questions and the ‘bridging technique’
• How to manage the media in proactive or challenging interview situations

Training Overview

Our tailored course includes plenty of hands-on experience and exercises.  You will learn what makes a good news story and how to convey key messages.  You’ll discover how to craft soundbites and quotes and identify creative photo opportunities.  We’ll also teach you how to prepare for an interview and how to make the most from a radio opportunity.

The session focuses on effective preparation for press and radio and offers practical tips and advice on how to handle journalists and a media interview situation.  Using relevant scenarios we’ll look at effective preparation and delivery of key messages in both a proactive or challenging interview situation.

Delegates will gain a real insight from our trainers into what journalists are looking for, as well as practical one-to-one interview experience with plenty of constructive critical feedback on content and presentation. This course will give delegates practical advice on how to promote themselves and their organisation through the media, gain confidence and a feeling of control about media interviews, and gain an insight into the way the media machine works.

Sample Programme (tailored to your needs)

Introduction 

• What makes news and what journalists are looking for

Interview preparation workshop

• Understanding the opportunity
• Key messages and sound bites
• The difference between print and broadcast interviews
• The difference between live and pre-record

Key message development 

• Identifying your audience and your messages
• Your five key messages

Print media interviews 

• Technique
• Delivery

Radio interviews 

• Technique
• Content
• Delivery

Exercises

• Practical “as real as it gets” interviews with feedback