
Build your confidence and get interview ready
Print & Radio Interview Skills Training
Mosaic’s Print & Radio Interview Skills Training will give you a solid understanding of the world of the media, along with the opportunity to explore a proactive role in identifying good news stories.
Learning from former journalists you’ll find out exactly what journalists are looking for and why, with scenarios that are relevant to your own area of expertise.
Contact us nowCourse overview
Programme
Interview preparation and delivery of key messages lie at the heart of this course. Practical press and radio interviews are focused around relevant industry scenarios, to make the training ‘as real as it gets’ and tailored to your requirements.
This course is available as face to face training or online via Zoom or Teams.
Outcomes
Delegates will learn
- The journalistic mindset and what makes a good story
- How to develop key messages for media interviews
- The dos and don’ts when delivering a media interview
- How to successfully convey key messages in an interview
- How to prepare for and deliver interviews for press and radio
- How to handle challenging questions and the ‘bridging technique’
- How to manage the media in proactive or challenging interview situations
Training Overview
Our tailored course includes plenty of hands-on experience and exercises. You will learn what makes a good news story and how to convey key messages. You’ll discover how to craft soundbites and quotes and identify creative photo opportunities. We’ll also teach you how to prepare for an interview and how to make the most from a radio opportunity.
The session focuses on effective preparation for press and radio and offers practical tips and advice on how to handle journalists and a media interview situation. Using relevant scenarios we’ll look at effective preparation and delivery of key messages in both a proactive or challenging interview situation.
Delegates will gain a real insight from our trainers into what journalists are looking for, as well as practical one-to-one interview experience with plenty of constructive critical feedback on content and presentation. This course will give delegates practical advice on how to promote themselves and their organisation through the media, gain confidence and a feeling of control about media interviews, and gain an insight into the way the media machine works.
Sample Programme (tailored to your needs)
Introduction
- What makes news and what journalists are looking for
Interview preparation workshop
- Understanding the opportunity
- Key messages and sound bites
- The difference between print and broadcast interviews
- The difference between live and pre-record
Key message development
- Identifying your audience and your messages
- Your five key messages
Print media interviews
- Technique
- Delivery
Radio interviews
- Technique
- Content
- Delivery
Exercises
- Practical “as real as it gets” interviews with feedback

This training can be provided as
- Full-day group training on your business premises or in hired facilities – maximum 4 delegates
- Half-day group training on your business premises or in hired facilities – maximum 2 delegates
- Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue (Larger group workshops can be catered for please contact us to discuss options)
- Online Training for a full or half day
Who is this course suitable for?
- Spokespeople
- CEOs
- Senior managers & executives
- Press/marketing teams
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Meet our trainers
Testimonial
Incredibly useful and helpful. I know it will improve my confidence and delivery a great deal!
North London Waste Authority
Call 01206 841933 or send us an email to discuss your goals.
We will tailor courses to suit your exact needs.