Master the perfect Press Release

Press Release Writing Training

The ability to write a first-class, creative press release is a must-have skill for anyone in a marketing, communications or PR role. This full day practical workshop is designed to help you write clear, concise and punchy press releases.

The training is delivered by former journalists and will guide you through the formula for getting it right every time.

Course overview


Learn what journalists are looking for to give your news the best possible chance of being published. Mosaic’s press release writing training also looks at the way the media machine works and will help you understand the complete process.

There will be plenty of opportunities to have your questions answered and the course is packed full of constructive tips and feedback.

Our course is tailor-made for your organisation or industry and is available as face to face training or online via Zoom or Teams.

Delegates will learn

  • Press release techniques
  • What makes a good news story
  • What journalists want from a press release
  • How to convey key messages in a press release
  • How to write creative quotes
  • PR photography tips and inspired photo ideas
  • How to handle a media crisis
  • How to prepare for a press interview


Delegates will leave the training being able to:

  • Create attention-grabbing headlines
  • Craft press releases that will be desirable for journalists
  • Sell in news stories to the media
  • Achieve media coverage
  • Play a significant role in improving their organisation’s public relations activities
  • Identify a story/feature and photo opportunities

View an example of one of our tailored courses



This training can be provided as

  • Full-day group training on your business premises or in hired facilities – maximum 6 delegates (Larger group workshops can be catered for at an extra cost per delegate)
  • Half-day group training on your business premises or in hired facilities – maximum 3 delegates
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
  • Online Training for a full or half day

Who is this course suitable for?

  • Small business owners
  • Marketing practitioners
  • Aspiring copywriters or bloggers

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Meet our trainers

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.