Be prepared in the media spotlight

Media Skills: Print, Radio and TV Interview Training

Our Media Skills training is essential for anyone likely to be interviewed by the media. We’ll help delegates make sure they can deliver your key messages, protect your reputation and avoid the pitfalls.

Practical print, radio and TV interviews lie at the heart of this course and we use relevant industry scenarios to make the training ‘as real as it gets’ for delegates.

Course overview


Each course programme is tailored completely to an organisation or individual’s requirements.

Delegates will learn

  • Why media skills are important
  • What a journalist is looking for and what makes a good story
  • How to develop key messages for media interviews
  • The do’s and don’ts when delivering a media interview
  • How to successfully convey key messages in an interview
  • How to prepare for and deliver interviews for TV and radio
  • How to handle challenging questions and the ‘bridging technique’
  • How to manage the media in proactive or challenging interview situations


Delegates will leave the training skilled in the following areas:

  • Effective use of air-time, identifying media opportunities
  • Dealing with journalists confidently
  • Identifying and sticking to key messages
  • How to avoid being misquoted or taken out of context
  • Confident delivery of radio and television interviews

View an example of one of our tailored courses



I was really impressed by Karen's training session. I learnt so much about the best way to conduct interviews and how to prepare colleagues ahead of media opportunities.

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This training can be provided as:

  • Full-day group training on your business premises or in hired facilities – maximum 4 delegates (Larger group workshops can be catered for – ask us for details)
  • Half-day group training on your business premises or in hired facilities – maximum 2 delegates
  • Half-day 1-to-1 coaching on your business premises (within London/East Anglia) or at our Essex venue
  • Virtual training for a full day or half day – maximum 4 delegates

Who is this course suitable for?

  • Spokespeople
  • CEOs
  • Senior managers & executives
  • Press/marketing teams
  • Councillors

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Meet our trainers

  • Kerri London

    The training was extremely relevant to our organisation and not just general media training, so everything was a point we could learn from. The trainer showed a great knowledge of the media and I knew I could trust her judgement

  • Chloe Cambridge

    Great facilitation, thorough and personable. Would thoroughly recommend this course.

  • Hannah Cheshire

    Great team building exercise and very interesting, I like that we were encouraged to practice and try and produce something individual and then come together as a team to discuss.

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.