Understand and engage with the media

Media Awareness Training

An understanding of how the media works can be a huge benefit to your organisation – giving you an awareness of the promotional opportunities available and how to make full use of them.

Aimed at giving employees a better understanding of how their organisation promotes itself through the media, our media awareness course looks at PR and marketing activities and why a company media policy is important.

Course overview


Mosaic’s media awareness training gives delegates a solid understanding of the world of the media along with the opportunity to explore a proactive role in identifying good news stories, which will be of interest to the media, and the most effective way of achieving success.

Our course is tailored to your organisation or industry and is available as face to face training or online via Zoom or Teams.

Delegates will learn

  • Media activities and procedures in your organisation
  • The journalistic mindset and what makes a good story
  • How to develop a story idea and key messages
  • How to identify an opportunity for broadcast media
  • How to prepare for and deliver interviews for TV and radio


Delegates will leave the training with:

  • Insider knowledge about how the media machine works, and how better to use it to their own advantage
  • More confidence about engaging with the media in future
  • The ability to identify good news stories to offer the media

View an example of one of our tailored courses



This training can be provided as

  • Group training – full or half day workshop – on your business premises or in hired facilities – maximum 8 delegates (Larger group workshops can be catered for at an additional price per delegate)
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
  • Online Training for a full or half day

Who is this course suitable for?

  • Press/marketing teams
  • Councillors
  • Anyone wishing to raise the profile of their organisation through better use of media interaction

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Meet our trainers

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.