Understand and engage with the media

Media Awareness Training

An understanding of how the media works can be a huge benefit to your organisation – giving you an awareness of the promotional opportunities available and how to make full use of them.

Aimed at giving employees a better understanding of how their organisation promotes itself through the media, our media awareness course looks at PR and marketing activities and why a company media policy is important.

Contact us now

Course overview


Mosaic’s media awareness training gives delegates a solid understanding of the world of the media along with the opportunity to explore a proactive role in identifying good news stories, which will be of interest to the media, and the most effective way of achieving success.

Our course is tailored to your organisation or industry and is available as face to face training or online via Zoom or Teams.


Delegates will leave the training with:

  • Insider knowledge about how the media machine works, what journalists are looking for and how better to use it to their own advantage
  • Skills to develop a story idea using key messages
  • The ability to identify good news stories to offer the media
  • Skills to write a press release
  • Techniques to prepare for and deliver interviews for TV and radio
  • Practical interview experience

Training Overview

Our tailored course will give you the skills you need to recognise and maximise a media opportunity.  You’ll learn the relationship between the media and your organisation and what makes news that journalists will want to cover.  You’ll discover what journalists are looking for and why and how to develop a story idea and key messages.  We’ll help you understand what makes a good story, how to maximise your opportunities on radio or TV and how to prepare yourself or a colleague for media interviews.

This course is centred around Mosaic’s unique ACES guide to communication and is aimed at any staff who would like to have a better understanding of their organisation’s PR and media activities. The course gives delegates the opportunity to explore the role they can play in identifying good news stories to offer the media.

Sample Programme (tailored to your needs)

  • The media and your organisation
  • Who are the media we want to influence
  • What makes news / how the media works
  • Mosaic’s ACES to effective communication – from Achieve to Style and everything in between
  • PRACTICAL: The art of the press release
  • The bigger picture – feature opportunities
  • How to get your story on radio or TV
    • Key message development
    • Broadcast interview experience
    • Feedback
Media Awareness Training


This training can be provided as

  • Group training – full or half day workshop – on your business premises or in hired facilities – maximum 8 delegates (Larger group workshops can be catered for at an additional price per delegate)
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
  • Online Training for a full or half day

Who is this course suitable for?

  • Press/marketing teams
  • Councillors
  • Anyone wishing to raise the profile of their organisation through better use of media interaction

You might also be interested in:

Meet our trainers

Courses contact form

We would like to hear from you. Please send us a message by filling out the form below and we will get back with you shortly.

  • Chloe Cambridge

    Great facilitation, thorough and personable. Would thoroughly recommend this course.

  • Antonia London

    Ruth delivered a brilliant media interviewing skills workshop for young people. The training was informative, practical, and interactive – it has given young people the tools and confidence they needed to become brilliant interviewers.

  • Hannah Cheshire

    Great team building exercise and very interesting, I like that we were encouraged to practice and try and produce something individual and then come together as a team to discuss.

  • Kate Belfast

    I found this training exceptionally helpful. I have been doing social media for five years now and I still got a lot from this course. The trainer was very friendly and approachable, the course wasn't too big which meant you got to ask questions more freely which was very helpful.

  • Kerri London

    The training was extremely relevant to our organisation and not just general media training, so everything was a point we could learn from. The trainer showed a great knowledge of the media and I knew I could trust her judgement

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.