Become more digital savvy

Marketing Strategy Training

Multi-skilled marketers, with knowledge and experience of both traditional and digital channels of communication, are becoming a necessity to many organisations.

Learn the skills of integrated marketing and understand the opportunities available to you in a marketing role.

Course overview

Programme

Our course gives delegates the skills they need to devise an integrated marketing strategy, with their target audience in mind. Gain a thorough overview of what is involved in marketing an organisation, from planning through to implementation, using the latest tools and techniques, including digital channels.

Delegates will have the opportunity to think through some of their own ideas and have a clear picture of how these can be used to drive results and support their organisation’s business plan.

Tailored for your organisation or sector, our training is available in person or online via Zoom or Teams.

Delegates will learn

To understand their market place
How to plan and develop a marketing plan & strategy
How to decide which marketing channels to use for the best results
Digital skills – how to get the most out of your website and search engine optimisation

Outcomes

Delegates will leave the training with:

A broader understanding of how the promotional machine works
Knowledge of how different marketing techniques can be applied to different situations
The skills needed for a multi-skilled marketing role

View an example of one of our tailored courses

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Testimonial

Mosaic is really useful at making you think in different ways and very good at learning about your business; identifying what you need to work on from a digital marketing perspective
WillisPalmer

This training can be provided as:

Full-day group training on your business premises or in hired facilities – maximum 8 delegates
Half-day group training on your business premises or in hired facilities – maximum 4 delegates
Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue (Larger group workshops can be catered for at an extra cost per delegate)
Online Training for a full or half day