Make Facebook advertising work

Facebook Advertising Training

With more than 50 million UK users, Facebook is a great way for you to connect with your new customers, partners or to share information.

We’ll help you get to grips with Facebook Ad Manager to create exciting, strategic and effective campaigns to meet your objectives and your budget.

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Course overview

Our course

Tailored to meet your organisation’s needs, our Facebook Advertising Training is designed to show you how to use Facebook ads and maximise your results.

Delivered in person or online, our course will guide you step-by-step through targeting your audience, using images and video effectively, managing your ads and working to your budget.


Delegates will leave the training with: 

  • A clear vision for how Facebook ads could help your organisation including organic reach, paid reach and boosting posts
  • A greater understanding of the tools provided by Facebook Ads Manager and Facebook Pixel
  • A plan for budgeting and measuring the success of ad campaigns
  • An awareness of good practice from your sector
  • Skills in identifying your audience and creating ads they’ll engage with
  • Knowledge of how to integrate Facebook ads into your marketing or communications plan

Training overview

Our tailored course is designed to help you make Facebook advertising work for your organisation. We’ll help you identify your target audiences, their habits and their needs. You’ll learn how to use the right “voice” in your advertising and how to set up and use Facebook Ads Manager.

We’ll also show you how to create engaging content and to integrate your ads into your marketing and communications plans through both ongoing and campaign-based advertising.

Sample Programme (tailored to your needs)


  • Current trends and statistics
  • Organic vs pad posts
  • Boosted posts

Guided tour

  • Facebook Profile and Business Page
  • Creator Studio
  • Business Manager

Setting up Facebook ads

  • Custom, lookalike and demographic audiences and lists
  • Campaigns, including objectives, setting a budget and understanding Facebook Ad Auction
  • Ad sets including Audience Placement
  • Setting up ads

Creating ads 

  • The power of imagery – sector examples
  • How to create ads including copywriting
  • Creating smartphone video

Measuring success 

  • What measures you should use
  • Segmenting your data for reporting
  • Customising your Facebook reporting view

Creating recruitment ads 

  • Creating a jobs post and boosting
  • Creating job posts using Facebook Ad Manager
  • Facebook rules on advertising

Creating marketing ads 

  • Using Facebook to market your business
  1. Marketing funnel and customer journey
  2. Audience development including personas
  3. Targeting messages to your audiences
  4. Examples of ads from your sector
  • Using Facebook organically

Additional information 

  • Setting up a Facebook pixel
  • Content calendar
  • Metaverse
  • Useful links
  • Facebook Audience Insights
  • Events Manager
  • Custom Conversions
  • UTM tracking
Social media Training

This training can be provided as:

  • Full-day group training on your premises or at our Essex venue – maximum 8 delegates
  • Half-day 1-to-1 coaching for individual staff or business owners – online or in person
  • Virtual Training for a full day – maximum 8 delegates

Who is this course suitable for?

  • Small business owners or entrepreneurs
  • Marketing, communications or social media teams

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Meet our trainers

Courses contact form

We would like to hear from you. Please send us a message by filling out the form below and we will get back with you shortly.

  • Kate Belfast

    I found this training exceptionally helpful. I have been doing social media for five years now and I still got a lot from this course. The trainer was very friendly and approachable, the course wasn't too big which meant you got to ask questions more freely which was very helpful.

  • Chloe Cambridge

    Great facilitation, thorough and personable. Would thoroughly recommend this course.

  • Alex Cambridge

    All killer and no filler!

  • Juliette Colchester

    Karen is a really good trainer. She really knows her stuff and is very clear and patient when delivering training.

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.