Become more digital savvy

Digital Marketing Strategy

Mosaic’s inspirational digital marketing training course has been designed to help you create and develop your organisation’s digital marketing activity.

An opportunity to review and refresh your own approach to digital marketing, whatever stage you are at.

Contact us now

Course overview

Programme

This course is tailored to your organisation’s requirements. Delegates will undertake practical exercises throughout the day and the course covers a wide range of disciplines, focusing predominantly on the tactics that will help you to drive business forward – including search engine marketing, content marketing and social media. Plus it will identify measures of success and resources required.

By the end of the training, delegates will have a structure for a digital marketing plan, integrating with any wider integrated marketing plan of action.

Our course is tailored to your organisation or sector and is available as online training via Zoom or Teams.

Outcomes

Delegates will leave the training with:

  • Knowledge to create and structure a digital marketing strategy or plan
  • A greater understanding of digital marketing landscape and opportunities available
  • Awareness of channels and platforms to use for their business or organisation
  • Knowledge of how digital marketing integrates into their overall marketing and business plan

Training overview

Our course has been specially designed to help you develop your organisation’s digital marketing strategy.

Led by trainer Karen Ainley, who has an MSc in Digital Marketing, this bespoke course is tailored to your own organisation’s requirements and offers you the opportunity to review and refresh your own approach to digital marketing, whatever stage you are at.

By the end of the day, you will have a structure for your digital marketing plan, fully integrated to your other marketing activity.  The course covers a wide range of disciplines, focusing predominantly on the tactics that will help you to drive your business forward – including search engine marketing, content marketing and social media. Plus it will identify measures of success and resources required.

You will receive a PDF copy of the course and will undertake exercises throughout the day. The course is designed for marketing managers or digital marketing specialists who would like an insight into the bigger picture.

Sample programme (tailored to your needs)

Introduction to strategic communications 

Situation analysis – where you are now 

Aims and objectives – where do you want to be 

  • Goals
  • Who are you speaking to and what are you saying (customer persona development)

Tactics 

  • Optimising your online presence, search engine optimisation (SEO) and business listings
  • Your website
  • Content marketing, including blogging and videos
  • Social media, including boosted posts
  • Creating videos using your smartphone
  • Creating a digital marketing plan

Measurement and evaluation

  • What does success look like

Costs and budgeting

Digital Marketing Strategy Training

Testimonial

Mosaic is really useful at making you think in different ways and very good at learning about your business; identifying what you need to work on from a digital marketing perspective

WillisPalmer

This training can be provided as:

  • Group training – full or half day workshop – on your business premises or in hired facilities – maximum 8 delegates (Larger group workshops can be catered for at an extra cost per delegate)
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
  • Online Training for a full or half day

Who is this course suitable for?

  • Marketing Managers
  • Digital Marketing Specialists
  • Business owners

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Meet our trainers

Courses contact form

We would like to hear from you. Please send us a message by filling out the form below and we will get back with you shortly.

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  • Anella Bangor

    Fantastic course, very informative without being complicated. Whether you are after a refresher or completely new to smartphone filming and editing. This course is for everyone.

  • Chloe Cambridge

    Great facilitation, thorough and personable. Would thoroughly recommend this course.

  • Hannah Cheshire

    Great team building exercise and very interesting, I like that we were encouraged to practice and try and produce something individual and then come together as a team to discuss.

  • Kate Belfast

    I found this training exceptionally helpful. I have been doing social media for five years now and I still got a lot from this course. The trainer was very friendly and approachable, the course wasn't too big which meant you got to ask questions more freely which was very helpful.

  • Juliette Colchester

    Karen is a really good trainer. She really knows her stuff and is very clear and patient when delivering training.

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.