A death off-shore, an industrial accident, an employment dispute – a crisis can take many forms. Many organisations within the energy sector will already have risk management procedures and crisis plans but if something was to happen, would you know how to deal with the media if they were camping on your doorstep?
Many occupations within the energy sector are high-risk and this is on the increase with more off-shore wind developments across the UK. It is therefore essential that companies within this industry have sufficient crisis plans in place that include a media element to protect reputation.
With your whole company’s reputation and future at stake, handling the media in times of crises can be a tricky and delicate matter. Crises often come as a nasty shock and can be extremely stressful, so here are some important tips to help you manage the situation:
- Know the facts. Don’t make blanket statements to the press – or no comment at all – get your key messages in order so your response can’t be disputed
- Have empathy. With many crisis situations other people are involved – their well-being, families and finances may be at stake. Take their situation seriously and always respond in an appropriate manner
- Don’t wait! When a crisis hits, act fast. Get your best team together, formulate an action plan and implement
With the support of a specialist agency and by ensuring spokespeople are media trained, the fall-out can be managed to reduce the impact.
Mosaic Media Training offers bespoke crisis management training with relevant scenarios, crisis planning and crisis management services. Delivered by former BBC TV and radio reporters Karen Ainley and Kevin Bentley, whose expertise in crisis management is sought after by organisations across many different sectors.
Our sister company Mosaic PR & Digital also offers 24/7 support to organisations in a crisis, to ensure reputations are kept intact.
Remember, it is always best to be prepared for if the worst happens, rather than falter at the first hurdle.