The proliferation of superfast broadband speeds has ensured a surge in websites and channels hosting video content online. Producing video to engage with your audience or target market has never been easier, with brands and organisations using social media to broadcast direct.
As a communications professional you are no doubt used to dipping your toes in the water with everything from copywriting, CMS website management & perhaps even the occasional photoshoot.
Video is an opportunity to add another string to your bow. It is the most exciting growth area of the internet so as a marketing professional it is the area to embrace. Not only can you craft engaging content to positively represent your organisation but you can also use targeted Facebook and YouTube advertising to reach out to new audiences.
You probably won’t have the Hollywood budgets that Stephen Spielberg or Ridley Scott are used to however there are a few basic rules, techniques and jargon you should be familiar with. Undertaking a course in video production is a great way to underpin your knowledge and ensure you are better placed to commission video or shoot/edit it yourself.
A Mosaic video training course is essential for anyone in PR, HR, training, marketing or any other discipline which is tasked with producing video. Drawing upon years of BBC and independent television experience, plus corporate video production we will empower you to shoot and edit professional video or commission a production – ensuring you pay the right price.