Media training is like any other kind of training ? well worth the investment if you want to succeed. So whether you are a sports person or a comms person, ensure you get the proper training to put you on the path to success.
Media training?being equated to swimming the channel? Might not be the greatest analogy I hear you say but stick with it, you?ll soon see the correlation.
80% of adults in the UK can swim, benefiting from lessons at school which were infinitely preferable to double history any day of the week. But mention swimming the channel and most of us would rather sit the history A level than contemplate the alternative.
The same can be said for public speaking or talking to the press.? Whilst it?s more than probable that your CEO or senior exec has the power of speech and is able to converse at length on a number of different subjects, it?s wrong to expect that they will necessarily have the right skills to tackle a media interview?without training.
Put in the effort with training and be proud of your results?
When New York Mayor Mike Bloomberg started his eponymous financial data business, every single member of staff was media trained?to some degree.? Bloomberg recognised that in order to be ambassadors for his brand, people needed to know what to say and how to say it.
Microsoft had a similar approach in the 90?s ? employing people as ?evangelists? to spread the Microsoft word across the land. Common sense dictates that if you are going to employ people to say good things about your brand, then you should ensure they have the necessary skills to do this across all media channels.
So a programme of cross-company media training?is a sensible and cost-effective way of ensuring that all your employees are not only on message, but are able to communicate confidently when required to. For many, the situation in which they call on their skills may not be at the cutting edge of news reporting. It might not be a traditional media interview (television, radio or press), it could be networking, talking at different conferences or other events at which your business is prominent.
Feedback from delegates completing one of our media training courses has a universal message ? they feel more personal confidence which in turn manifests itself as staff being happier, more able to accept challenges and feeling less stressed.
There are many different elements to training, ? simply swimming a lot will not get you across the channel, but learning top tips of how to cope with the mental side of endurance will help.? So don?t dismiss any form of training as not being relevant until you have seen the bigger picture ? and you and your team could be crossing the finish line at Cap Gris Nez before you know it!