Yes, you are reading correctly, it really is World Camcorder Day – a day for prosumers and video professionals to take a bow.
When growing up in the 80s there were few people who owned camcorders, although you might have had a wealthy friend’s dad who would bring out the camcorder on key family events like school plays, weddings and candle blowing birthday sessions. How times have changed!
Unlike the millennials of today with their 4k video camera built into their smartphones, as a teenager in the 1980/90s you had to spend an eye watering amount of Saturday job cash on a camcorder, a device with only one purpose – to record video onto a tape. No internet connection, no editing apps, just raw film footage…
It had no in built hard drives or mass storage SD cards but rather expensive camcorder ‘tapes’. Due to their cost, many would instead transfer footage onto cheaper VHS tapes causing a loss of quality and those fuzzy VHS recordings of family moments which many of us still hold dear.
Technology has progressed so much and we are now in the world of live video streaming and selfies. Old school technology brand Sharp were onto something back in 1993 with their View Cam which allowed the video operator to turn the camera to point at yourself, capturing a video ‘selfie’ – but little did they know how popular pointing a camera lens on your own face would become (Check out their 1994 advert).
We can now capture fantastic picture and sound quality in the palm of our hands for relatively little cost however you do still need to have a plan of action when it comes to producing professional video which represents your brand.
Even the most simple of ‘piece-to-camera’ messages need planning and you may wish to ask yourself:
- What background/location should you use?
- What should a presenter/speaker wear when being filmed?
- What is your call-to-action?
- What illustrative video or photos need to be included in the edit?
- Should there be music?
- Do you need motion graphics?
- Should you record multiple messages for future release?
There is no such thing as ‘just a little web video’ – producing good quality video requires planning and experience to execute efficiently.
Mosaic Media Training offers a range of video training courses to help you produce impressive and great quality video for your business:
If you want to know more or you would like to book a video training course give Mosaic Media Training a call on 01206 841 933 to discuss how our bespoke training courses can help you and your organisation.