Communicating your response to coronavirus will be essential for care homes as we enter the post-pandemic world.
Your future residents and their families are looking for reassurance, confidence and transparency, so that they’re sure they’re making the right decision for care. Mosaic’s training, specially designed for the care home sector, will make sure your care home is ready and able to respond in this changing world.
We know that right now you’re working flat out to ensure safety for your residents and staff. But it’s encouraging to see aspects of life returning to a new normal – and this is where you need to be ready with your communications.
If you want to be on the top of people’s lists, then these are our top tips for the skills you need to invest in:
Digital Marketing for Care Homes
In today’s world, the majority of your enquiries will be through online or virtual platforms. You can make the most of that opportunity by ensuring your digital profile is fully integrated and designed to lead to enquiries. Our training will help you identify your audience and how best to reach them.
And don’t forget the importance of effective digital communication with your existing clients and families. Their word-of-mouth recommendation on how you’ve responded to Coronavirus will depend on how well you’ve communicated what you’re doing.
Crisis Communications for Care Homes
Crises come in all shapes and sizes; but how you respond is crucial. Right now nearly every communication in the Care Home sector is based on the current crisis and ensuring that your future customers continue to be confident in your offer is absolutely essential.
We’ve worked in this sector for 20 years and our specialist trainers can help you to identify how to stop an issue from becoming a crisis and to use crisis communications effectively for the future of your business.
Writing Press Releases for Care Homes
Getting press coverage is a really useful way of showing people who you are and what you do. The best way to get that coverage is to provide well written information so that the journalists know the full facts of the story. Our training will give you the tools you need to structure and create a press release to help grab that attention.
Using Video Effectively
People are always interested in people. What do you see first when you open a webpage or look at a newspaper? It’s always the image. And the more people-based the better. Using video effectively on your website, in your social media will show people directly just what you’re doing.
What better way to show a caring and engaging home life, that’s following best practice in terms of PPE and social isolation? You can tell people over and over again, but they’ll absolutely recognise it when they see it for themselves.
And using video doesn’t need to be expensive, we promise! Our training will give you all the skills and advice you need to use nothing more than your smartphone to bring your images to life.
Social Media for Care Homes
Use of social media has rocketed during Coronavirus and looks set to continue as we all search for information about the new normal. It’s such a great way to connect with your community, including both potential residents and possible staff. But it can be daunting to know where to start and exactly what to post.
Our training, specifically designed for social media in care homes, will help you focus on the platforms and messaging that will be most effective.
If you would like help with any aspect of your care home marketing or training, please don’t hesitate to call 01206 841933 or email email@example.com.