The majority of us use social media on a daily basis, whether for business or in our personal lives. It’s important to remember that when you use social media you are promoting to the online world, of millions of people, so how you want to be perceived? If used incorrectly you can cause real damage to your brand so here are our top five things to avoid on social media:
1. Don’t broadcast on corporate social media
Imagine meeting someone who only spoke in statements, for example if they started a conversation with, “My car is black” you would find it quite difficult to converse with them. However if they said: “My car is black. What colour is yours?” you could provide an answer.
Apply this theory to your posts on social media, ask questions and encourage engagement. Remember it’s not all about me, me, me, welcome people into your world, take a look at what’s trending and be topical.
2. #Don’t #use #too #many #hashtags #on #Twitter
When you are only limited to 140 characters on Twitter use the characters for words not an abundance of hashtags, they are worth more. If anything else, it’s annoying, and many people unfollow those who commit the crime of over hashtagging. Say something interesting and make it worth someone’s while to read it and be memorable for the right reasons.
3. Don’t use bad quality images
Social media is very visual. The first impression of your company is really important and you don’t want visitors’ initial experience of your brand to be a blurry or distorted cover photo or profile picture! All social media channels provide guidelines and dimensions for profile images on their platform to help you look professional to show your business off in its best light online.
4. Don’t ignore requests or engagement
We’re all guilty of looking at our smartphones and saying ‘I’ll reply to that later’ and then forgetting. You should always try and respond to requests regarding to your business as soon as possible, the longer you wait the more likely you are to forget.
Not responding promptly can damage your reputation, especially if you are dealing with a complaint. If you don’t want to deal with it publically send a direct message, but whatever you do, don’t ignore it.
5. Don’t overcompensate for inactivity
If you don’t have a dedicated person or team looking after your social media you may find there are days where you don’t post updates. Sometimes when this happens you will notice a company posting numerous updates all at once to compensate for this.
If suddenly a person’s feed fills up with notifications from your company they could feel bombarded and may be likely to click the unfollow button. If you know you’re going to be unable to post for a couple of day use Hootsuite to schedule some posts to avoid this.
If you want to learn more about what to do or not do on social media, Mosaic Media Training offers a social media course that can be completely tailored to your needs. Give the team a call on 01206 841933 or email us on firstname.lastname@example.org to see how we can help your organisation today.