Whether you?re at the top of your game or just starting out, media training is essential if you?re going to fulfil your goals of interacting confidently with the media. Even experienced professionals can benefit from a refresher course every now and then.
It doesn?t matter how long you?ve been top of your game, a little media training?goes a long way.? Ask Arsene Wenger, who lost his temper during a press conference.
Arsenal manager Wenger is the club?s longest-serving manager and most successful, having led Arsenal to 11 trophies since 1996. Football pundits give Wenger credit for his contribution to the revolutionising of?football in England?in the late 1990s through the introduction of changes in the training and diet of players.
Wenger has given hundreds of press conferences over the years so you?d imagine that any?media interaction?would be a walk in the park. However the Frenchman demonstrated that things can get out of hand when you let complacency take over. The Arsenal manager railed on journalists last week and let his emotions get the better of him when faced with questions he didn?t like.
Arsene Wenger losing his temper during a press conference
Wenger isn?t alone in losing it in front of interviewers though. Manchester United manager Sir Alex Ferguson walked out of a Champions League press conference last year after a journalist suggested that his team were struggling. But a gentle walk out looks positively tame compared to American football coach Hal McRae?s virtual total meltdown at a press conference in 2003.? The Kansas City Royals coach threw equipment at the assembled press, swore and performed a rant even Samuel L Jackson would have been proud of when asked a seemingly innocuous question about the team line-up.
There are few worse places to lose your cool than at a press conference. Regular media training?equips you with the skills to remain calm and on message, no matter how ridiculous or intentionally provoking the questions become.? Letting your emotions get the better of you is never good in an interview situation, but when the whole purpose of the event is to speak to readily assembled media with cameras at the ready, there really isn?t room for putting a foot out of place. Any time you do, you can bet it?s going to be preserved for posterity on Youtube.
Lessen the chances of having a media meltdown by preparing yourself with proper training. There are key factors to learn and remember during any media interaction and they should all be covered on a professional media training course.
Whether you are looking for a general guide or an indepth? hands-on practical experience, we?offer a course to suit your needs.? Ranging from a brief overview of various interview handling techniques, to full blown 1:1 training replicating an intense media interview complete with professional camera crew, we guarantee you will feel more confident in future media handlings.
Our training is the closest delegates can get prior to completing an actual interview, and fully equips them with skills needed to remain positive and in control of future media interaction. Refresher courses are important as bad habits can creep in and destroy every good intention and key message you are equipped with.
In order to stay top of your game, ensure your key personnel have had the proper media training and only find yourself on Youtube for all the right reasons!