Month: July 2012

Crisis Management training is all about knowing what to say to the media when the heat is on, and equally importantly, what not to say. Nobody wants to turn a drama into a crisis but saying nothing is often far worse than a carefully prepared statement delivered with cool calm conviction. With news that yet another […]

Media training and the NHS. With the shape of the NHS radically changing, GP Consortia will be facing new challenges, responsibilities and accountability which have the potential to ruin years of reputation building in an instant, if communications aren’t handled in the correct way. No comment is simply not an option when you have the […]

Most of the delegates we see in media training never really expect a crisis to occur on their watch, and you may feel the same. But crises can arise from the most innocent of sources and if you don’t know how to deal with them then your brand could suffer. Take Legionella for instance. Anyone […]

Video is an engaging medium, so little wonder that research has shown that adding video to your website can improve business by up to 25%. Many hotel chains are now adding virtual tours to their websites, and some of those which have, such as the  Key West Marriott Beachside Hotel in the Florida Keys have reported a […]