SOCIAL MEDIA TRAINING FOR COUNCILS

SOCIAL MEDIA TRAINING FOR COUNCILS

Twitter, Facebook, LinkedIn and Instagram are all powerful tools which you can use to enhance your business and build brand awareness. This course is aimed at giving delegates practical and strategic advice on how to use social media to engage in a two-way conversation with audiences.

Learn how to use social media for marketing and to enhance your reputation online. Understand how your competitors and companies in your industry sector are using social media to their advantage and take away best practice tips to improve your social presence. As well as being an essential part of your marketing plan, social media activity is now a vital factor in driving traffic to your website.

Deciding whether or not to have a social media profile as a Councillor can be a daunting and difficult decision.

News of Councillors being suspended due to inappropriate comments on social media is seemingly on the rise, but an online presence is becoming essential in order to reach both the current and next generation of voters.

COURSE OVERVIEW

PROGRAMME

Mosaic’s course provides practical and strategic advice on how to use social media to enhance reputation and engage in a two-way conversation with constituents, stakeholders and the general public. This training can be specifically tailored to local Councillors, national parliament politicians and Local Authority staff.

You will explore all relevant types of social media platforms and interesting examples of how politicians are using social media– exploring best and worst practice, the risks associated with online engagement and pitfalls to avoid.

DELEGATES WILL LEARN

  • What social media channels are there and which to use
  • How to communicate effectively on social media
  • How to enhance and protect your reputation on social media
  • The dos and don’ts – social media etiquette
  • Legalities and rules relevant to social channels and online activity

VIEW AN EXAMPLE OF ONE OF OUR TAILORED COURSES

OUTCOMES

Delegates will leave the training being able to:

  • Confidently communicate effectively online
  • Deal with any negative post comments
  • Manage online reputation
  • Identify and engage with online influencers
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Call 01206 841933 or email us to discuss your goals.

We can tailor this course to suit your exact needs.

THIS TRAINING CAN BE PROVIDED AS

  • Group training – 2-3hr workshop – on council premises or in hired facilities – maximum 8 delegates*
  • Group training – full or half day – on council premises or in hired facilities – maximum 8 delegates*

*Larger group workshops can be catered for at an extra cost per delegate

WHO IS THIS COURSE SUITABLE FOR?

  • Councillors
  • Members of Parliament
  • Local Authorities
  • Council staff

YOUR TRAINERS