PRESS & RADIO INTERVIEW SKILLS TRAINING

PRESS & RADIO INTERVIEW SKILLS TRAINING

Twitter, Facebook, LinkedIn and Instagram are all powerful tools which you can use to enhance your business and build brand awareness. This course is aimed at giving delegates practical and strategic advice on how to use social media to engage in a two-way conversation with audiences.

Learn how to use social media for marketing and to enhance your reputation online. Understand how your competitors and companies in your industry sector are using social media to their advantage and take away best practice tips to improve your social presence. As well as being an essential part of your marketing plan, social media activity is now a vital factor in driving traffic to your website.

Gain practical advice on how to promote yourself and your organisation through the mediums of print and radio.

Learn the way the media works and what journalists are looking for from a press and radio interview.

COURSE OVERVIEW

PROGRAMME

Interview preparation and delivery of key messages lie at the heart of this course. Practical press and radio interviews are focused around relevant industry scenarios, to make the training ‘as real as it gets’ and tailored to your requirements.

DELEGATES WILL LEARN

  • The journalistic mindset and what makes a good story
  • How to develop key messages for media interviews
  • The dos and don’ts when delivering a media interview
  • How to successfully convey key messages in an interview
  • How to prepare for and deliver interviews for press and radio
  • How to handle challenging questions and the ‘bridging technique’
  • How to manage the media in proactive or challenging interview situations

OUTCOMES

Delegates will leave the training skilled in the following areas:

  • Effective use of air-time, identifying media opportunities
  • Dealing with journalists confidently
  • Identifying and sticking to key messages
  • How to avoid being misquoted or taken out of context
  • Confident delivery of press and radio interviews

VIEW AN EXAMPLE OF ONE OF OUR TAILORED COURSES

press-radio

Call 01206 841933 or email us to discuss your goals.

We can tailor this course to suit your exact needs.

THIS TRAINING CAN BE PROVIDED AS

  • Full-day group training on your business premises or in hired facilities – maximum 4 delegates*
  • Half-day group training on your business premises or in hired facilities – maximum 2 delegates*
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
    *Larger group workshops can be catered for please contact us to discuss options

WHO IS THIS COURSE SUITABLE FOR?

  • Spokespeople
  • CEOs
  • Senior managers & executives
  • Press/marketing teams

The practical sessions were realistic and gave excellent experience of feedback

Valuation Office Agency

Incredibly useful and helpful. I know it will improve my confidence and delivery a great deal!

North London Waste Authority

YOUR TRAINERS