MEDIA AWARENESS TRAINING

MEDIA AWARENESS TRAINING

An understanding of how the media works can be a huge benefit to your organisation – giving you an awareness of the promotional opportunities available and how to make full use of them.

Aimed at giving employees a better understanding of how their organisation promotes itself through the media, our media awareness course looks at PR and marketing activities and why a company media policy is important.

An understanding of how the media works can be a huge benefit to your organisation – giving you an awareness of the promotional opportunities available and how to make full use of them.

Aimed at giving employees a better understanding of how their organisation promotes itself through the media, our media awareness course looks at PR and marketing activities and why a company media policy is important.

COURSE OVERVIEW

PROGRAMME

Mosaic’s media awareness training gives delegates a solid understanding of the world of the media along with the opportunity to explore a proactive role in identifying good news stories, which will be of interest to the media, and the most effective way of achieving success.

DELEGATES WILL LEARN

  • Media activities and procedures in your organisation
  • The journalistic mindset and what makes a good story
  • How to develop a story idea and key messages
  • How to identify an opportunity for broadcast media
  • How to prepare for and deliver interviews for TV and radio

VIEW AN EXAMPLE OF ONE OF OUR TAILORED COURSES

OUTCOMES

Delegates will leave the training with:

  • Insider knowledge about how the media machine works, and how better to use it to their own advantage
  • More confidence about engaging with the media in future
  • The ability to identify good news stories to offer the media
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Call 01206 841933 or email us to discuss your goals.

We can tailor this course to suit your exact needs.

THIS TRAINING CAN BE PROVIDED AS

  • Group training – full or half day workshop – on your business premises or in hired facilities – maximum 8 delegates*
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
    *Larger group workshops can be catered for at an additional price per delegate

WHO IS THIS COURSE SUITABLE FOR?

  • Press/marketing teams
  • Councillors
  • Anyone wishing to raise the profile of their organisation through better use of media interaction

TESTIMONIAL

YOUR TRAINERS