COPYWRITING

COPYWRITING

Powerful copy can sell, spark action and evoke emotion.

Learn how to harness the force of the written word and create powerful eye-catching marketing materials to enhance your business message both in print and online.

Powerful copy can sell, spark action and evoke emotion.

Learn how to harness the force of the written word and create powerful eye-catching marketing materials to enhance your business message both in print and online.

COURSE OVERVIEW

PROGRAMME

Each course programme is tailored completely to an organisation or individual’s requirements.

DELEGATES WILL LEARN

  • The principles of excellent copywriting
  • How to tailor content for different target audiences
  • Different writing styles for print, email and online
  • How to combine words and images effectively
  • How to conduct an interview for stories

OUTCOMES

Delegates will leave the training being able to:

  • Create attention-grabbing headlines and titles
  • Write for different marketing materials – print and online
  • Craft copy with the target audience in mind
  • Identify a story/feature and photo opportunities
  • Understand how to get a message across to readers to a bright and engaging manner
  • Inject personality into the written word
press-release

Call 01206 841933 or email us to discuss your goals.

We can tailor this course to suit your exact needs.

THIS TRAINING CAN BE PROVIDED AS

  • Full-day group training on your business premises or in hired facilities – maximum 6 delegates*
  • Half-day group training on your business premises or in hired facilities – maximum 3 delegates*
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
    *Larger group workshops can be catered for at an extra cost per delegate

WHO IS THIS COURSE SUITABLE FOR?

  • Small business owners
  • Entrepreneurs
  • Marketing practitioners
  • Aspiring copywriters or bloggers
  • Designers who wish to widen their skill-set

TESTIMONIAL

YOUR TRAINER