BROADCAST SKILLS: TV & RADIO INTERVIEWS

BROADCAST SKILLS: TV & RADIO INTERVIEWS

Media training is essential for spokespeople to prepare them for media interviews, to ensure: the delivery of key messages, preservation of an organisation’s reputation and avoidance of common pitfalls.

Practical radio & TV interviews lie at the heart of this course and we use relevant industry scenarios to make the training ‘as real as it gets’ for delegates.

Media training is essential for spokespeople to prepare them for media interviews, to ensure: the delivery of key messages, preservation of an organisation’s reputation and avoidance of common pitfalls.

Practical radio & TV interviews lie at the heart of this course and we use relevant industry scenarios to make the training ‘as real as it gets’ for delegates.

COURSE OVERVIEW

PROGRAMME

Each course programme is tailored completely to an organisation or individual’s requirements.

DELEGATES WILL LEARN

  • The journalistic mindset and what makes a good story
  • How to develop key messages for media interviews
  • The do’s and don’ts when delivering a media interview
  • How to successfully convey key messages in an interview
  • How to prepare for and deliver interviews for TV and radio
  • How to handle challenging questions and the ‘bridging technique’
  • How to manage the media in proactive or challenging interview situations

OUTCOMES

Delegates will leave the training skilled in the following areas:

  • Effective use of air-time, identifying media opportunities
  • Dealing with journalists confidently
  • Identifying and sticking to key messages
  • How to avoid being misquoted or taken out of context
  • Confident delivery of radio and television interviews

VIEW AN EXAMPLE OF ONE OF OUR TAILORED COURSES

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Call 01206 841933 or email us to discuss your goals.

We can tailor this course to suit your exact needs

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THIS TRAINING CAN BE PROVIDED AS

    • Full-day group training on your business premises or in hired facilities – maximum 4 delegates (Larger group workshops can be catered for – ask us for details)
    • Half-day group training on your business premises or in hired facilities – maximum 2 delegates
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue

WHO IS THIS COURSE SUITABLE FOR?

    • Spokespeople
    • CEOs
    • Senior managers & executives
    • Press/marketing teams
  • Councillors

TESTIMONIAL

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