Social media training

Twitter, Facebook, LinkedIn, Google+ are all powerful tools which you can use to enhance your business.  This course is aimed at giving delegates practical and strategic advice on how to use social media to engage in a two-way conversation with audiences.

What's in it for you?

Learn how to use social media for marketing, to benefit your organisation and enhance your reputation. Understand how companies are using social media for customer service and dealing with the risks of engaging with audiences online. 

If your company does not have a social media strategy in place, our social media training course will teach you all you need to know about building brand awareness through the various different platforms.

As well as being an essential part of your marketing plan, it’s now a vital factor in Search Engine Optimisation (pushing your website up through the Google rankings).

Our social media training course programme

The programme is designed to give an insight into the kinds of social media that exist and illustrate best – as well as worst – practice:

  • Different platforms of social media
  • Dos and don’ts when using social media
  • Social media strategy and how it fits into your overall marketing campaign for your organisation
  • How to use Twitter, Facebook and LinkedIn effectively
  • What to blog and which bloggers to engage
  • Photo, video and audio sharing and other social networking technologies
  • Measuring social media output

Who should attend

If you wish to build or enhance your brand, if you have a particular message to get out to a target audience or are concerned about customer service, social media training is for you.  The skills learnt can be applied by anyone with a brand to build, or a business to develop. Entrepreneurs, business owners, communications' personnel, customer services personnel, anyone keen on interacting with their customer base more directly. Anyone with a message to broadcast to a large audience.

Course outcomes

Delegates will leave with knowledge of how to monitor and evaluate social media and the impact that it has, as well how to identify and engage with traditional media targets and other influencers online. Participants will gain a thorough understanding of the risks of social media, along with effective strategies for managing your online reputation and will learn how to measure the success of your social media activity.

Social media training can be tailored to meet the requirements of your delegate group or delivered on a one-to-one basis. Contact us now for details of how our courses can benefit your organisation.

Email about social media training or call us now on 01206 841933.

Get in touch about social media training

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Meet your media trainers for our Social Media Training course

Karen Ainley, expert Media Trainer from Mosaic

Karen Ainley

Karen Ainley is a former BBC TV and radio newsreader and reporter with a background in newspaper journalism. She started Mosaic Media Training in 2000 after leaving the BBC and has helped thousands of individuals improve their skills over the years. With a BA (Hons) in Publishing and Computing and now an MSc in Digital Marketing Communications, Karen loves all things techie, and has leapt from the world of 'traditional' media into the hugely diverse digital arena, where she has a keen interest in how businesses use the internet to promote themselves to their target audiences. She was one of the UK's first podcast trainers, when few people knew what a podcast was, and loves working with organisations of all sizes to help them raise their own strategic game.

Client testimonial

Karen Harper, Toni&Guy

Karen Harper, Head of Brand PR, Toni & Guy. Mosaic provided social media strategy training to the high profile UK hair salon chain, helping them to promote a positive message online.

Find out more - ask Gemma

Contact media training manager Gemma to book Media training or for further information on a media training course

Contact our Media Training Manager Gemma to book or for further information.

Telephone: 01206 841933

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