Broadcast Skills training

When a spokesperson stands up to speak for your business, it’s crucial that they have had the correct training. Only a fool would enter a marathon without strategic training and whilst a practice session with a feisty journalist can often feel like a long hard slog, thorough training is essential.

This course focuses on effective preparation for radio and TV interviews and offers practical tips and advice on how to handle journalists and media interviews. Mosaic’s media training is delivered by professional BBC-trained newsreaders and reporters who are well versed in grilling interviewees and getting the story they want.

Mosaic's trainers have years of experience of successfully media training some of the country’s leading companies at CEO and senior executive level and have the skills and the knowledge to train you and your staff. 

Broadcast skills course programme

The main thrust of the session is the effective preparation and delivery of key messages in either a proactive or challenging interview situation.  Delegates will gain a real insight into what journalists are looking for, as well as practical one-to-one interviews for radio and TV together with plenty of constructive critical feedback on content and presentation.

A workshop with plenty of hands-on experience and exercises covering:

  • What makes a good story
  • Do's and don'ts
  • Conveying key messages
  • Preparing for and undertaking interviews on TV and radio
  • Handling challenging questions

Who should attend

Company spokespeople, chief executives, senior executives, communications personnel or anyone likely to be involved in representing their company in front of the media. Anyone wishing to raise their own media profile, anyone wishing to gain confidence in dealing with the media.

Course outcomes

Delegates will leave the training skilled in the following areas:

  • Effective use of air-time, identifying media opportunities
  • Dealing with journalists confidently
  • Identifying and sticking to key messages
  • How to avoid being misquoted or taken out of context
  • Confident delivery of radio and television interviews

The overriding feedback received from our delegates is that they leave the training no longer viewing the media interviewer or reporter as the enemy, but armed with the skills and the confidence to deliver their key messages clearly and concisely.

Broadcast skills media training is only delivered as a bespoke course, individually tailored to your requirements. Email us at about TV and radio interview training or call us now on 01206 841933 to find out how the this course can help you cope when the heat is on.

Get in touch for media interview training

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Meet your media trainers for our Broadcast Skills: TV & Radio course

Karen Ainley, expert Media Trainer from Mosaic

Karen Ainley

Karen Ainley is a former BBC TV and radio newsreader and reporter with a background in newspaper journalism. She started Mosaic Media Training in 2000 after leaving the BBC and has helped thousands of individuals improve their skills over the years. With a BA (Hons) in Publishing and Computing and now an MSc in Digital Marketing Communications, Karen loves all things techie, and has leapt from the world of 'traditional' media into the hugely diverse digital arena, where she has a keen interest in how businesses use the internet to promote themselves to their target audiences. She was one of the UK's first podcast trainers, when few people knew what a podcast was, and loves working with organisations of all sizes to help them raise their own strategic game.

Kevin Bentley from Mosaic Media Training

Kevin Bentley

Kevin Bentley spent more than 20 years with the BBC, the latter half as a TV reporter with BBC Look East and a parliamentary reporter and producer on the BBC’s East at Westminster programme.He has worked on Radios 1,2 and 4 and was a sub editor on Ceefax.He has also worked for numerous local radio stations, including BBC Essex. He is a past National President of the Round Table organisation and has been passing on his media training and presentation skills for over a decade.

Expert media trainer John Whyte-Venables from Mosaic Media Training

John Whyte-Venables

John Whyte-Venables is a professional journalist and trainer with 30 years in the media.  As a former BBC radio, television and online reporter there isn't much John doesn't know about how the press and broadcasters work, and he is never happier than when passing his knowledge on.  John is a highly experienced media trainer and has run many hundreds of video production and broadcast skills courses for a wide range of blue-chip clients, including government ministers and senior press officers, the University of Cambridge and the Environment Agency. He is also the author of four books about the media.

Client testimonial

Niki Spatchett, EDF Energy

Niki Spatchett, Community Liaison Officer, EDF Energy. Mosaic have been media training senior executives and key personnel at EDF Energy for many years now. We are proud to have a close working relationship with the company, who are one of the largest home and business energy suppliers in the UK.

Find out more - ask Gemma

Contact media training manager Gemma to book Media training or for further information on a media training course

Contact our Media Training Manager Gemma to book or for further information.

Telephone: 01206 841933

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