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Media awareness training

What is 'the media' and how can you get better results by engaging with it? 

What does Facebook have to do with your business? Can social media really be THAT powerful? Any questions you have about the media, what it is and why you should be aware of it are answered on this course. 

Aimed at giving employees a better understanding of how their organisation works to promote itself through the media, our media awareness course looks at PR activities and why a company media policy is important.

Don’t dismiss any platform of media as not being relevant to you until you can see the bigger picture. It’s crucial for any business to be “media aware”, to know what the opportunities are and make full use of them.

Mosaic’s media awareness course gives delegates a solid understanding of the world of the media along with the opportunity to explore a proactive role in identifying good news stories, which will be of interest to the media and the most effective way of achieving success. 

Media awareness course programme

A workshop with plenty of hands-on experience and exercises covering:

  • The media and your organisation
  • What makes news
  • Press release techniques
  • Understanding what makes a good story
  • Opportunities with radio and TV
  • Preparing for an interview on radio and TV

Who should attend

Understanding how the media works can be a huge benefit to your business.  Our dynamic media awareness course will empower you with a better understanding of the workings of the media. The course is relevant for anyone within a communications, publicity or marketing department, anyone wishing to raise the media profile of their organisation through better use of media interaction. 

Course outcomes

Delegates will leave empowered with insider knowledge about how the media machine works, and how better to use it to their own advantage. You will almost certainly have an increased confidence about engaging with the media in future and be inspired to create your own media strategy.

Media awareness training will be tailored to your requirements and delivered at a time and location convenient to your delegate group.

Email us at or call us now on 01206 841933 to find out how Mosaic's training course can help you through the media maze today. 

Get in touch about media awareness training

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Meet your media trainers for our Media Awareness Training course

Karen Ainley, expert Media Trainer from Mosaic

Karen Ainley

Karen Ainley is a former BBC TV and radio newsreader and reporter with a background in newspaper journalism. She started Mosaic Media Training in 2000 after leaving the BBC and has helped thousands of individuals improve their skills over the years. With a BA (Hons) in Publishing and Computing and now an MSc in Digital Marketing Communications, Karen loves all things techie, and has leapt from the world of 'traditional' media into the hugely diverse digital arena, where she has a keen interest in how businesses use the internet to promote themselves to their target audiences. She was one of the UK's first podcast trainers, when few people knew what a podcast was, and loves working with organisations of all sizes to help them raise their own strategic game.

Kevin Bentley from Mosaic Media Training

Kevin Bentley

Kevin Bentley spent more than 20 years with the BBC, the latter half as a TV reporter with BBC Look East and a parliamentary reporter and producer on the BBC’s East at Westminster programme.He has worked on Radios 1,2 and 4 and was a sub editor on Ceefax.He has also worked for numerous local radio stations, including BBC Essex. He is a past National President of the Round Table organisation and has been passing on his media training and presentation skills for over a decade.

Expert media trainer John Whyte-Venables from Mosaic Media Training

John Whyte-Venables

John Whyte-Venables is a professional journalist and trainer with 30 years in the media.  As a former BBC radio, television and online reporter there isn't much John doesn't know about how the press and broadcasters work, and he is never happier than when passing his knowledge on.  John is a highly experienced media trainer and has run many hundreds of video production and broadcast skills courses for a wide range of blue-chip clients, including government ministers and senior press officers, the University of Cambridge and the Environment Agency. He is also the author of four books about the media.

Find out more - ask Gemma

Contact media training manager Gemma to book Media training or for further information on a media training course

Contact our Media Training Manager Gemma to book or for further information.

Telephone: 01206 841933

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