Press release writing training

How do you write the perfect press release?

The ability to write a first class, creative press release is a must-have skill for anyone in a marketing, communications or PR role. This full day practical workshop is designed to help you write clear, concise and punchy press releases.

The training is delivered by former high-level journalists and will guide you through a classic formula for getting it right every time. Learn what journalists are looking for to give your news the best possible chance of being published. Mosaic’s press release writing training also looks at the way the media machine works and will help you understand the complete process. 

There will be plenty of opportunities to have your questions answered and the course is packed full of constructive tips and feedback. 

Press release writing course programme

A workshop with plenty of hands-on experience and exercises covering:

  • Press release techniques
  • Understanding what makes a good story
  • What journalists want from a press release
  • Conveying key messages
  • Creative quotes
  • Clever photo ideas
  • Handling a crisis
  • Preparing for an interview

Who should attend

This workshop is ideal for people new to PR or PR professionals looking to improve their writing skills and discover what a professional journalist looks for in a news story. You may be wishing to brush up on skills learnt a long time ago, or be new to a hands-on PR/marketing role. Either way the course provides a great framework for you to build on in a friendly, hands-on learning environment.

Course outcomes

This highly interactive and intensive course will enable you to play a significant role in improving your organisation’s public relations activities. Delegates will learn how to structure and create engaging, informative press releases and how to adapt them to the various different audiences. You will be shown how to think like a journalist in identifying possible news opportunities within your organisation and how to capitalise on them.

Press release writing training is a tailored course, adapted to your requirements and delivered at a time and location convenient to your delegates. One-to-one training for individuals is also available. 

Email us at about press release training or call us now on 01206 841933 to find out how Mosaic's training course can help you grab the headlines. 

Get in touch about press release training

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Meet your media trainers for our Press Release Writing Course course

Karen Ainley, expert Media Trainer from Mosaic

Karen Ainley

Karen Ainley is a former BBC TV and radio newsreader and reporter with a background in newspaper journalism. She started Mosaic Media Training in 2000 after leaving the BBC and has helped thousands of individuals improve their skills over the years. With a BA (Hons) in Publishing and Computing and now an MSc in Digital Marketing Communications, Karen loves all things techie, and has leapt from the world of 'traditional' media into the hugely diverse digital arena, where she has a keen interest in how businesses use the internet to promote themselves to their target audiences. She was one of the UK's first podcast trainers, when few people knew what a podcast was, and loves working with organisations of all sizes to help them raise their own strategic game.

Peter Heaton-Jones expert Media Trainer from Mosaic

Peter Heaton-Jones

Peter Heaton-Jones is a journalist, media trainer and marketing professional with 25 years experience in broadcasting, public relations and politics. He was a reporter, producer and presenter on BBC Local Radio for two decades, including four years at BBC Wiltshire presenting the Breakfast programme. Peter was an editor at BBC 5 Live in the mid-90s, and then left to follow a career in media training. His clients included Barclays Bank, British Airways and English Heritage.

Irene Kettle, expert media trainer with Mosaic Publicity

Irene Kettle

Irene Kettle has been a journalist for more than 30 years. She was Editor-in-Chief of Essex County Newspapers, Editor of the four edition Evening Gazette and the Essex County Standard. During her time working in newspapers Irene also worked as a reporter, sub-editor and group news editor. She has experience of NHS communications having worked as Head of Internal and External Relations for a Primary Care Trust. Irene now works as a freelance media consultant and edits business publications. Several times a year Irene helps with the National Council For the Training of Journalists’ examinations.

Client testimonial

Nicolette Dawson, LEPRA Health in Action

LEPRA Health in Action Press Officer Nicolette Dawson, talking about completing the Mosaic's Press Release Writing Course.

Find out more - ask Gemma

Contact media training manager Gemma to book Media training or for further information on a media training course

Contact our Media Training Manager Gemma to book or for further information.

Telephone: 01206 841933

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