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Are you informed and fully confident with the various different social media discussion groups and channels? Would you know how to react and respond if something inappropriate or sinister was identified at your school ? Have you the confidence to encourage your pupils to avoid embarrassing Facebook posts or cyber bullying, which may come back to haunt them, especially in the world of work?

The proliferation of superfast broadband speeds has ensured a surge in websites and channels hosting video content online. Producing video to engage with your audience or target market has never been easier, with brands and organisations using social media to broadcast direct.

The majority of us use social media on a daily basis, whether for business or in our personal lives. It's important to remember that when you use social media you are promoting to the online world, of millions of people, how you want to be perceived. If used incorrectly you can cause real damage to your brand so here are our top five things to avoid on social media.

The Internet has fundamentally changed the way that communications' professionals proactively communicate and interact with target audiences. In the case of local authorities, an ever-increasing mobile and digital savvy customer-base is a great opportunity to have a two-way conversation.