Manage the media effectively

Crisis Communications Training

Handling the media in a crisis takes skill and response is critical; your team deserve to be prepared.

‘No comment’ isn’t going to cut it

Our tailored crisis communications training will give your spokespeople the skills and confidence to develop a proactive and positive relationship with journalists, even when handling a crisis.

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Course overview

Programme

Our crisis communications training provides practical experience of preparing for and undertaking challenging media interviews. Across the session, delegates will be taken through a crisis scenario role-play, which is relevant to your industry and builds in intensity across the day – making the experience ‘as real as it gets’.

They will learn how to respond to the media in a calm and controlled manner, while expressing the right balance of concern and empathy.

Our course is tailored for your organisation or sector and is available live or online and is supported by our crisis communications team.

Outcomes

Delegates will leave the training with:

  • An awareness of the difference between an issue and a crisis
  • Knowing why crisis communications are important
  • Awareness of good and bad examples of crisis communications management
  • Knowledge to create a crisis communications plan
  • The ability to stay calm and controlled in a crisis
  • The ability to deal with journalists confidently and stick to key messages
  • Effective communication skills using the Mosaic ACES
  • Practical interview experience
  • Confident delivery of media interviews

Training overview

Our course will give you a detailed insight into the procedures you need to consider in the event of a major issue or crisis within your organisation.

Delivered face to face or online, this practical one-day course will teach you what the media is looking for from former journalists with crisis communications experience in numerous organisations. It will give you the opportunity to discuss your own procedures, reviewing the steps you would take in different circumstances, including communications internally and with other relevant stakeholders.

You will learn the difference between print, radio and TV interviews and there will be exercises across the day, including the crucial development of key messages and “as real as it gets” media interviews on scenarios relevant to your organisation with immediate constructive feedback on content and presentation.

Sample programme – full day (tailored to your needs)

What is crisis communications?

  • Real life examples
  • The effects of mishandled crises
  • The effects of well-handled crises
  • The changing face of the media

When does an issue become a crisis?

  • Exercise: What constitutes an issue in your organisation and when does it become a crisis?

Preparing for a crisis

  • Your crisis communications plan
  • Monitoring the news and social media

Effective communications

  • The ACES guide – from Achieve to Style and everything in between

Interview preparation

  • Questions to ask the media
  • Quotes and soundbites
  • Print tips: language, photos
  • Radio tips: language, tone, confidence
  • TV tips: body language, appearance, backgrounds, confidence

Interview practical, scenario 1

  • Preparing your key messages and interview content
  • Interview practicals with feedback

Interview practical, scenario 2

  • Preparing your key messages and interview content
  • Interview practicals with feedback

Social Media

  • Monitoring
  • Responding to comments

The aftermath

  • Reputation management
  • Using social media
Press conference

This training can be provided as

  • Full-day group training on your business premises or in hired facilities – maximum 4-5 delegates (Larger group workshops can be catered for please ask us for more details)
  • Half-day group training on your business premises or in hired facilities – maximum 2 delegates
  • Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
  • Online Training for a full or half day

Who is this course suitable for?

  • Chief Executives
  • Senior executive teams
  • Communications teams

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Meet our trainers

Testimonial

Mosaic recently delivered a Crisis Communications course to our organisation's senior management as part of a wider project to enhance our incident response capability. Mosaic were utterly professional and efficient throughout the entire process, right through from initial enquiry to delivery, and were an absolute pleasure to deal with. The course itself was excellent and very well received by all attendees; they found it educational, challenging and insightful and came away with some invaluable skills to better handle a crisis, as well as a fresh perspective on how to effectively prepare for one. We would thoroughly recommend Mosaic for delivering this type of training.

Sumitomo Mitsui Banking Corporation Europe Limited
Courses contact form

We would like to hear from you. Please send us a message by filling out the form below and we will get back with you shortly.

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  • Alex Cambridge

    All killer and no filler!

  • Chloe Cambridge

    Great facilitation, thorough and personable. Would thoroughly recommend this course.

  • Hannah Cheshire

    Great team building exercise and very interesting, I like that we were encouraged to practice and try and produce something individual and then come together as a team to discuss.

  • Kate Belfast

    I found this training exceptionally helpful. I have been doing social media for five years now and I still got a lot from this course. The trainer was very friendly and approachable, the course wasn't too big which meant you got to ask questions more freely which was very helpful.

  • Kerri London

    The training was extremely relevant to our organisation and not just general media training, so everything was a point we could learn from. The trainer showed a great knowledge of the media and I knew I could trust her judgement

Call 01206 841933 or send us an email to discuss your goals.

We will tailor courses to suit your exact needs.