Manage the media effectively
Crisis Communications Training
Handling the media in a crisis takes skill and response is critical; your team deserve to be prepared.
‘No comment’ isn’t going to cut it
Our tailored crisis communications training will give your spokespeople the skills and confidence to develop a proactive and positive relationship with journalists, even when handling a crisis.
Contact us nowCourse overview
Programme
Our crisis communications training provides practical experience of preparing for and undertaking challenging media interviews. Across the session, delegates will be taken through a crisis scenario role-play, which is relevant to your industry and builds in intensity across the day – making the experience ‘as real as it gets’.
They will learn how to respond to the media in a calm and controlled manner, while expressing the right balance of concern and empathy.
Our course is tailored for your organisation or sector and is available live or online and is supported by our crisis communications team.
Outcomes
Delegates will leave the training with:
- An awareness of the difference between an issue and a crisis
- Knowing why crisis communications are important
- Awareness of good and bad examples of crisis communications management
- Knowledge to create a crisis communications plan
- The ability to stay calm and controlled in a crisis
- The ability to deal with journalists confidently and stick to key messages
- Effective communication skills using the Mosaic ACES
- Practical interview experience
- Confident delivery of media interviews
Training overview
Our course will give you a detailed insight into the procedures you need to consider in the event of a major issue or crisis within your organisation.
Delivered face to face or online, this practical one-day course will teach you what the media is looking for from former journalists with crisis communications experience in numerous organisations. It will give you the opportunity to discuss your own procedures, reviewing the steps you would take in different circumstances, including communications internally and with other relevant stakeholders.
You will learn the difference between print, radio and TV interviews and there will be exercises across the day, including the crucial development of key messages and “as real as it gets” media interviews on scenarios relevant to your organisation with immediate constructive feedback on content and presentation.
Sample programme – full day (tailored to your needs)
What is crisis communications?
- Real life examples
- The effects of mishandled crises
- The effects of well-handled crises
- The changing face of the media
When does an issue become a crisis?
- Exercise: What constitutes an issue in your organisation and when does it become a crisis?
Preparing for a crisis
- Your crisis communications plan
- Monitoring the news and social media
Effective communications
- The ACES guide – from Achieve to Style and everything in between
Interview preparation
- Questions to ask the media
- Quotes and soundbites
- Print tips: language, photos
- Radio tips: language, tone, confidence
- TV tips: body language, appearance, backgrounds, confidence
Interview practical, scenario 1
- Preparing your key messages and interview content
- Interview practicals with feedback
Interview practical, scenario 2
- Preparing your key messages and interview content
- Interview practicals with feedback
Social Media
- Monitoring
- Responding to comments
The aftermath
- Reputation management
- Using social media
This training can be provided as
- Full-day group training on your business premises or in hired facilities – maximum 4-5 delegates (Larger group workshops can be catered for please ask us for more details)
- Half-day group training on your business premises or in hired facilities – maximum 2 delegates
- Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
- Online Training for a full or half day
Who is this course suitable for?
- Chief Executives
- Senior executive teams
- Communications teams
You might also be interested in:
- Media Skills Training
- Media Awareness Training
- Social Media Training
- Support from Mosaic Publicity’s Crisis Communications Team
Meet our trainers
Testimonial
Mosaic recently delivered a Crisis Communications course to our organisation's senior management as part of a wider project to enhance our incident response capability. Mosaic were utterly professional and efficient throughout the entire process, right through from initial enquiry to delivery, and were an absolute pleasure to deal with. The course itself was excellent and very well received by all attendees; they found it educational, challenging and insightful and came away with some invaluable skills to better handle a crisis, as well as a fresh perspective on how to effectively prepare for one. We would thoroughly recommend Mosaic for delivering this type of training.
Sumitomo Mitsui Banking Corporation Europe Limited
Call 01206 841933 or send us an email to discuss your goals.
We will tailor courses to suit your exact needs.